The Story Behind Motorola's Comeback

Today's top story is definitely Motorola Droid. The fastest way to get this update should be Blognone independent tech blogs. Engadget and Gizmodo have done a very good job in this past few years. (IMO, now Boy Genius Report becomes the best for "leaks")

However, while these tech news sites are fastest source, what they lack is the so-called 'insider information'. You can find first picture of the devices, tech spec or early hand-ons on Engadget or Gizmodo but what you can't find is the story behind the products.

Here come the old old traditional big media. Instead, today's most interesting news piece for Droid is Strategy of New Chief at Motorola Appears Poised to Pay Off on The New York Times. It does not say what Droid can do but is about the backstory of Sanjay Jha, Motorola's current CEO, from the day he got this job in the crisis of Motorola last year and how he has run the company to bring back the shiny Droid again on the table.

Some excerpt:

Verizon was still skeptical, remembering many times in the past when Motorola had missed important deadlines. So Mr. Jha hand-delivered a working prototype to Lowell C. McAdam, the chief executive of Verizon Wireless. A few weeks later, e-mail messages started arriving with purchase orders from Verizon for what it decided to call the Droid.

You can't find the above paragraph from web-only tech blogs. My point is, while the newspapers are dead, they still have influence and trust from Fortune 500 companies. When you say you are from NYT or WSJ, companies invite you to get inside and tell you insider's information anyone else can't access. The prime example is Walt Mossberg of the WSJ who got iPhone before everyone.

And I have not yet talked about the comprehensiveness and insight that most tech blogs can't compete.

My favourite are NYT and BusinessWeek. WSJ and Wired come after.

What old media do best might be the story of coming back and analysis for the future, see also: