Reinventing Sony

Fortune has a [lengthy scoop](http://money.cnn.com/2009/06/24/technology/sony_digital_transformation.fortune/) on Sony's decline and Sir Howard Stringer's attempt to recover/revive/reinvent it. Quite long but very insightful. This paragraph is the best explanation of the Sony's stumble. > The culprit in nearly every case has been Sony's tradition-bound mentality, one that remained too focused on building excellent analog machines in an increasingly digital world I like this paragraph most, it best reflects the inefficiency inside Sony. > How was it that mega-hit music games Guitar Hero and Rock Band were developed elsewhere, while Sony owns one of the world's largest music companies? Related content: [Sony's Hits and Misses](http://money.cnn.com/galleries/2009/technology/0906/gallery.sony_hits_misses.fortune/index.html)
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