Thomson Reuters

How will journalism survive the Internet Age? เป็นสปีชของ Chris Ahearn is President, Media at Thomson Reuters พูดในงานของ FTC

ส่วนมากเป็นคำพูดสวยหรูไม่มีอะไรมาก ประโยคสำคัญคือ (ตัวเน้นโดยผมเอง)

This new network of syndication is predicated on serving the needs of publishers and their audiences – not what one organization or another simply wants to produce. It is inherently multisource, with rights defined and carrying multiple revenue streams, be they subscription, a la carte, bulk purchase, link-back or revenue sharing.

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This is not about locking publishing partners down or blocking search engines – but is about helping all content producers to develop new revenue streams as both a publisher and syndicator of their content. It is about letting the creator choose the most appropriate monetization model for themselves.