- Why Google Is Buying AdMob - BusinessWeek
- What EA Sees in Social Gamer Playfish - BusinessWeek
My thought: while it is not official yet, buying Gizmo 5 means nothing at all, especially when compared with Skype liberation. Gizmo 5 will be yet another plugin for Google Talk/another jigsaw for not-so-important VoIP masterplan. But AdMob is essential.
Buying Playfish is also important. It shows us where is the next landscape EA is going to reach.